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Ravi Swami's avatar

In fact, by the time I was job hunting for work that style was considered very much William’s domain, though the richly rendered very labour intensive illustration style of animation was a trend throughout the early 80’s for several animation studios.

For the newer, smaller studios the trend was toward strong graphic design and a leaner (due to smaller budgets) more experimental approach, that was put to test on the new form of pop promos.

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Ravi Swami's avatar

Fascinating! - I have to admit my ambition was to work for Richard Williams but it never happened, much as Tony White says, fate pulls you in other directions.

I made 2 graduation films at St Martins (literally around the corner from William’s studio in Soho Square) both 7 minutes long and one was a collaboration with a former student in my year who directed it and designed all the backgrounds and where I did all the animation in a cross hatched style and used William’s “4 frame cross dissolve” technique to reduce the amount of work for what was a solo effort.

Crazy when I think about it now but it didn’t get me a job there…lol

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